landmark website revamp
landmark website revamp
my role :
experience /art direction / optimization / identity
timeline
2019 - 2020
connected services experience
A connected ecosystem of digital services that provides value through contextual utility and inspiration
just as our pedestrian bridges connect central, landmark.hk is the connective anchor of the digital ecosystem
in the world of luxury and fashion, the product speak by itself.
Bold, Simple, Strong Typography, Signature color.
Keeping very minimal with strong powerful imagery.
For the photo, How we portray each category - sophisticated lifestyle, leading, edgy, playful, and contemporary
intuitive search
Base on the finding, our target audience comes to landmark.com
with a purpose. It is to find things and to be inspired.
Customers can become easily distracted or even frustrated when entering information on a website. With this new functionality businesses can capture details correctly and quickly the first time round, increasing site conversions and reducing 'drop-off rates'.
answering shopper’s needs
Our Content Strategy is focused on surfacing relevant and related Stories at The Right Time, in The right place.
These stories include Landmark’s Rich Heritage, Influential People, Central: Neighbourhood, What others are searching for, the Hottest Happenings, Seasonal Celebrations, and any Brand Or Tenant Partnerships.
exclusive experience
Fulfill the need between different types of users, and create their immersive experience. e.g. High-end shopping experience, private and quiet location, a full day of shopping and sightseeing in Central and Luxurious spas, and beauty treatments at Landmark.
inspiration at every touch
While search may drive site visits and interactions, we connect the dots by infusing inspiration into everything we do.
This means facilitating moments of delight and interest through contextual content, social proof and immersive site experiences
