hisense global website revamp
hisense global website revamp
my role :
experience /art direction / optimization / identity
timeline
2020 - 2021
chinese brands in international markets
“Traditionally many Chinese brands have done well talking about their products but not telling their brand story. Chinese brands need to sell the brand rather than the product in order to create ongoing demand,”
“Chinese brands going global must be much clearer about what makes them different – and build up brand recognition – if they are to compete successfully against strong global brands,”
our goal
We want to make the shift from a product focus, silo-ed, and static information site to
A connected Hisense digital ecosystem that inspires the world through influential content by cutting-edge presentation
trust is built with consistency
To achieve a global standard and to build trust is a collective effort from every component. A true dedication, a practice and repeat-over-time that people experience toward Hisense wherever they go at every single touch point – online or offline
Bold typography, compliment the logo. Enhance brand image and impression through creating consistent typography
Font
Color choice plays a crucial role in driving, emotions, and engaging audiences
Color
Clear information using Bold text highlight with an infographic.
The clean and simple card based design that is timeless and easy to maintain.
Interface
High quality with realistic 3D rendering.
Dynamic angles, and high contrast showcasing texture and material.
Close up, high detail reveal inside technology .Graphic visual is added to show high technology.
Photo
engaging authentic relatable
Using different angles to tell a story of the product. A gallery section setting to show design and environment set up, create a first perceptive to let the customer get through each part of the product.
pioneering big impact innovative Ideas
Immersive scrolling with the big-screen animated transition to create delightful and engaging experiences for their audiences.
effortless to use
Feature to helps the customer to find their suitable product easily. For example like searching, purchasing, compare product experience in all devices.
reliable 24/7
To compete for 360-degree experiences, After-sales service is the final important stage. A section we created to giving the customer a Handbook, tips, support, FAQ, and 24/7 live chat about the Hisense product.
