reset website revamp
reset website revamp
my role :
ux design / ui design
timeline :
2022 - 2023
summary
R3set.life is a health & wellness company that provides pain relief gels as topical relief solution for people with chronic pain symptoms.
They are now moving into the overall wellness space and expect to expand their product offering across a variety of categories. With a new branding & brand architecture they are looking for a new scalable ecom website.
problem statement
How do we redesign R3set.life to provide customers with an easy-to-understand expanded product offering, with best-in-class product journeys, while providing a visually branded experience.
we’ve immersed ourselves in your product by
interviews, strategic materials immersion
Stakeholder interviews with Sales, Marketing & Tech, etc.
Immersion materials shared by client and brand, reviewed and analyzed
Insight in provided Analytics
audits and competitive reviews
Heuristic analysis of R3set.life
competitive and benchmark of sites in & out of category
feature discovery
10+ audits in total
expectations and forthcomings are clear
optimize user journeys
“The core product should enable that seamless shopping experience that is designed for the TG.”
- Stakeholder Interviewee
holistic health matrix
“The real goal for us is people embedding the products in their lifestyles.”
“These initial pillars (3Rs) how do we take it forward?”
- Stakeholder Interviewee
Improve usability
“A lot of queries…there are people who cannot navigate and it’s a big problem.”
“we ended up creating a very web friendly interface and didn't really think about the idea that it's going to be a mobile first website.”
- Stakeholder Interviewee
build brand trust
“Align the brand as sustainable and authentic.”
“Key goal is to be a trusted brand.”
- Stakeholder Interviewee
social proof the product
“The Indian mentality, we have this tendency of checking Amazon reviews.”
“A lot of customers still rely on validations from healthcare professionals to make their choice.”
- Stakeholder Interviewee
curate customer experience
“Both in terms of how we deliver that experience but also how intelligent that recommendation is. It should not feel gimmicky.”
“Personalization, how to balance it, nobody wants to engage too much… this is the constant dilemma we face.”
- Stakeholder Interviewee
clarify product offering
“It is herbal it is natural yet people are still asking these questions on the chatbot.”
- Stakeholder Interviewee
touchpoint consistency
“We feel out social media and website is not connected, we promote all these events but not on our website.”
- Stakeholder Interviewee
challenge and
opportinites
01
how do we build a branded website where health is normalized, understood & users have a sense of belonging?
02
how do we social proof our brand and establish a trusted connection between services and products?
03
how do we surface the right information to the right user and not overwhelm them while maintaining scalability?
04
how do we structure the products, services and after-sales into one seamless personalised journey?
05
how do we boost our relevance and extend benefits to all aspects of user’s day-to-day life?
benchmark key learnings
We dive deep into the potential competitors to conduct our benchmarking.
show inclusive messaging to create a sense of belonging.
provide holistic wellness for everyone while giving direct access to specific pain points journeys.
be a trusted knowledge facilitator throughout the customer journey.
provide personalised benefits, advice & reviews to increase confidence in purchase decision.
use helpful tools & incentives to drive an active community for recurring engagement beyond product purchasing.
meet our personas
customer journey to opportunity
This helps us generate numerous relevant features that address users’ needs, and based on our interview output and roadmap development, we divided the customer journey into seven major stages.
4 key design pillars
mobile first ecommerce
Over 85% of their current site traffic is coming in through mobile. In general the market in India is heavily dominated by mobile users. We’ve designed a innovative bottom navigation pattern where users can single handily navigate the website.
trusted & knowledgeable brand
The brand philosophy is ‘dose of good’ and is central to R3sets mission. It’s not all about profitability, we want to be the brand that is with a consumer on their journey of wellness.
We help them where we can by products, content, advice even if that means connecting them with others.
personalisation & curation
The key to a successful commerce business is letting users see and find the right content at the right time. Making journeys as easy as possible, no matter their entry-point or objective.
subscription flexibility
The future of wellness is the convenience & profitability of subscription services.
Converting users to subscription plans provides predictable recurring revenue, while enabling deeper relationships with customers & collecting valuable consumer data.
Designmobile first
Since, over 85% of R3set's audience (and India in general) are shopping mobile-first, we optimised the site to be navigated with one hand.
Designpersonalisation & curation
With our user-centric approach to information architecture and navigation, we aim to empower users to easily discover the right products, whether they have a direct product in mind, are searching based on their needs, or prefer a curated assessment experience.
Indirect
By need / pain-point
Search
Curated assessment by product category
Direct
Product name
Search
Designtrusted & knowledgeable brand
We have developed a user-friendly feature that eliminates the obstacle of complex scientific terms for our users.
1.Seamless Product Identification
Users can effortlessly identify the medical condition our product targets by clicking on the relevant term. This allows them to quickly determine if it aligns with their needs, saving time and effort in finding the right solution.
2.Empowering Self-Diagnosis
By exploring the associated medical terms, individuals can assess if their symptoms match those commonly linked to a specific condition. This empowers users to make informed decisions about their health and seek appropriate medical advice as necessary.
Designsubscription flexibility
In our pursuit to increase subscription revenue we have to acknowledge 2 audiences.
1.Convinced buyer
Has tried the products and wants to try it more frequent.
Is comfortable with subscribing and cancelling
2.Explorative buyer
Has not tried our products yet and feels the step to subscribe is too much.
Our design allows for intuitive selection of single purchase vs subscription purchase products (with upsell strategy in place).
Designsubscription flexibility
Adaptable order management flow that provides users with comprehensive control over their single purchases and subscriptions.This flexibility reduces unnecessary cancellations.
1.Skip or pause deliveries
At any time during their subscription period, they have the flexibility to skip a scheduled delivery or pause their subscription altogether. This feature accommodates their changing needs and preferences.
2.Quantity amendment
Whether they want to increase or decrease the quantity of products they receive, our interface allows for seamless modifications to align with their requirements.
Designtailored quiz
Optimised and improved quiz result page where we show both products and content basis the users input. Each product has specific recommendations & social proof.
