discover hong kong website revamp
discover hong kong website revamp
my role :
experience /art direction / optimization
timeline
2019
live services network
Visiting Discover Hong Kong is an experience akin to actually explore the streets of Hong Kong. A trusted DHK is a unique editorial destination that seamlessly weaves in social platforms, partners and original content whilst maintaining a consist brand voice that speaks to each Traveler Segment.
tags
Recommended tags is to encourage people to explore other category that they might interest in. Tags will be constantly reprioritized and based on their behaviour and how they navigate throughout the site. By default it will showcase the 11 key experiences of Hong Kong.
real-time content
Content is always fresh and always new. Providing the latest and the most relevant information to travellers that can help them in inspiration, planning and experience stage.
people's content
There is life in this site. People’s voice, point of view, their beautiful perspective of Hong Kong. Content just come from HKTB but people as well. We pick the best of the best content from UGC and featured it in it’s own respective places.
guidance & assistance
24/7, anytime and anywhere. HKTB is here to assist anyone who is in need, from travelers and even locals. We guide them through the entire journey of travel - discovery, planning, experience, and post-travel.
No content is static. Content always evolves based on trending data, user behaviour and season. Personalization of content operates from a macro to micro scale with reference to machine learning algorithms to feature the most relevant & preferred content for user.
personalized content
contextual action
Call-to-action is position contextually to entice people to go deeper into the site and encourage to explore more content. Encourage them to take action and do more things while they are in Hong Kong.
modular systems
It’s like playing puzzle. A modular template system allows the site to maintain easily because there are no dependency of content. When there is UGC, we show it and when there is none we hide it.
Based on one common backend and a set of flexible templates, we will be able to address the needs of different stakeholders, users as well as local and regional requirements. Not only does this allow cost saving, but also better governance and maintenance.
