cigna insurance DIY Plan
cigna insurance DIY Plan
my role :
experience /art direction / optimization / Illustration
timeline
2018
the idea
Cigna’s current and potential customers were placed at the forefront of our design approach and user experience (UX) planning process. To improve the functionality of its website and decrease its dropout rate as a whole, we set out to get to know its customers by conducting a series of comprehensive user interviews and usability testing workshops to obtain and analyse all the feedback.
Cigna is a global health services leader committed to helping people achieve better health, well‑being, and peace of mind.
A heritage spanning more than two centuries underscores credibility and trust.
branding
Gotham signals continuity and modernity, balancing familiar roots with a contemporary tone.
Headline caps project confidence and create a clear, authoritative hierarchy
font
color
A disciplined, focused color palette centers on the core logo colors to strengthen brand recognition.
Strategic accents in graphics and iconography add vibrancy, depth, and visual energy
icons
A purpose‑designed icon system conveys ideas at a glance, reducing reliance on text.
Consistent, simple forms ensure clarity and support functional communication across touchpoints
branding character infographic
We created a set of new characters with a different scenario, to enhance Cigna's brand identity, it helps to clearly highlight what makes your offer different, stand out from other competitors, and left a deep impression on users.
Side by side illustration that gives an easy-to-understand overview of a topic, Striking, engaging visuals to communicate information quickly and clearly.
virtual assistance for insurance plan selection
Our virtual assistant is here to help users find the best-fit insurance plan tailored to their unique needs. Through personalized recommendations based on individual requirements, budget, and risk profile, our service enhances confidence in plan selection. Experience a seamless process that simplifies your search for the right insurance coverage.
